How I lifted LTV by 29% with a checkout redesign
A walkthrough of the research, hypotheses and design decisions behind a checkout redesign that moved real business metrics.
WRITING
Blog
Notes from five years of designing products. What worked, what didn't, and the questions I'm still figuring out.
Building a design system in 30 days
A pragmatic approach to launching a design system without slowing the team down — what to build first, what to skip.
Building this portfolio with Claude as a coding partner
What it's like to ship a real product when you can't write code yourself — the workflow, the failures, the surprises.
Saying no without burning bridges
The line between protecting design quality and being the difficult one. Three approaches that worked for me across teams of different sizes.
Why I stopped trusting my taste
Five years in, I trust data more than my own opinion. Not because taste doesn't matter — but because most "obvious" choices weren't.
Designing for systems, not screens
A reframe that changed how I scope projects, write specs, and argue with PMs.