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Vladyslav Kovalchuk

Hey, I'm Vladyslav

Product Designer

I help teams ship better products by combining UX strategy, systems thinking, and a bias for measurable results. 5+ years across e-commerce, defence-tech, edtech, and mobile.

  • 5+Years of experience
  • 50+Projects delivered
  • 29%LTV increase
  • 34%Faster design handoff
  • 2M+Monthly users (Osvita)

What I bring

How I help teams ship better products

  • Systems Thinker

    I think in patterns and components. Design systems I build are made for 2–3 years ahead — so adding new features doesn't mean rewriting everything. Less duplication, smoother handoffs, fewer surprises in production.

  • End-to-End Autonomy

    Stakeholders trust me with the full cycle: from discovery to dev hand-off and QA. I know where my work impacts team deadlines and don't bounce problems back. Less coordination overhead, more shipped features per sprint.

  • Team & User Empathy

    Worked in teams from 3 to 30 people. I solve conflicts before they become sprint blockers. The same empathy helps in research interviews — users open up because they feel heard.

  • T-shaped Designer

    I understand SEO, basic frontend, backend constraints, marketing metrics, and unit economics. When an engineer says 'we can't build this' — I get why. When a marketer asks for an A/B test — I know how to factor it into design. Fewer revisions, better decisions.

  • High-Load Experience

    Worked on products serving 2M+ monthly active users — including peak-traffic moments like exam results and university admissions. I know how design breaks at scale, and how to prevent it.

What I work on

  • E-commerce & Growth

    Checkout flows, conversion optimization, and UX strategy for retail and marketplace products.

  • Design Systems

    Scalable component libraries, tokens, and documentation that speed up teams.

  • Mobile Apps

    End-to-end UX/UI for iOS and Android — onboarding, paywalls, retention flows.

  • UX Research

    User interviews, behavior analysis, and data-informed design decisions.

  • Product Strategy

    Discovery, scoping, and roadmap input alongside founders and PMs.

  • Accessibility

    WCAG-aligned design for inclusive, cross-platform experiences.

How I work

  1. 01

    Discover

    I start with the problem, not the solution — user research, data review, and stakeholder interviews.

  2. 02

    Define

    Clear problem statements, success metrics, and scope. No design before alignment.

  3. 03

    Design

    Rapid iteration from low-fi to pixel-perfect. Components built for handoff from day one.

  4. 04

    Deliver

    Interactive prototypes, QA support, and post-launch analysis to close the loop.

Beyond the pixels

Things that shape me

I live deliberately — always asking 'Why am I doing this?' and 'What for?'. It's not passive philosophy: I check whether my daily actions align with my principles. The same approach in work — I test hypotheses instead of following 'how it's usually done'.

  • Music & Discipline

    Playing guitar and keys teaches me rhythm, structure, and that technique never replaces feeling.

  • Mindfulness & Practice

    Qigong, meditation, tea ceremonies, psychology — practices that train long focus and a clear head. The same skill needed for systematic product thinking.

  • Curiosity & Stories

    Films, anime, animation, science books, psychology, pedagogy — I collect metaphors and patterns of thinking. Best design decisions often come from unexpected analogies.

  • Body & Energy

    Football, basketball, fitness — energy for complex challenges. Sometimes I cook a recipe from Instagram. Tired designer = mediocre design.

Free 30-minute session

Let's build something meaningful

If you're working on a Mental Health, Fintech, Wellness, or EdTech product — or you have a 'Zero to One' idea that needs design partnership — I'd love to talk.

Contact me
About — Vladyslav Kovalchuk