- LTV Growth: increased lifetime value by 29% through redesign of core user flows and improved UX strategy.
- Conversion Optimization: improved CR by optimizing checkout flow, UI clarity, and decision-making patterns.
- Design Systems: designed and implemented a scalable design system, improving development speed and UI consistency.
- Accessibility: enhanced usability for diverse audiences, including low-connectivity environments.
- Performance: optimized product UX with focus on fast and frictionless purchasing experience.
How I lifted LTV by 29% with a checkout redesign
A walkthrough of the research, hypotheses and design decisions behind a checkout redesign that moved real business metrics.