- LTV Growth: increased lifetime value by 29% through redesign of core user flows and improved UX strategy.
- Conversion Optimization: improved CR by optimizing checkout flow, UI clarity, and decision-making patterns.
- Design Systems: designed and implemented a scalable design system, improving development speed and UI consistency.
- Accessibility: enhanced usability for diverse audiences, including low-connectivity environments.
- Performance: optimized product UX with focus on fast and frictionless purchasing experience.
EXPERIENCE
Five years of shipping products
A journey through companies, projects, and roles that shaped my approach to design.
5+Years of experience
50+Projects delivered
29%LTV increase
34%Faster design handoff
2M+Monthly users (Osvita)
ROLES
Experience
- MVP Launches: designed and launched 5 MVP mobile applications across Wellness, EdTech, and Utility domains.
- End-to-End Design: led full-cycle product design — discovery, research, ideation, UX flows, UI, prototyping, and handoff.
- Monetization: improved onboarding and revenue by designing high-converting onboarding & paywall flows.
- Product Research: conducted competitor analysis and user research, shaping product positioning and feature strategy.
- Cross-functional Work: collaborated with stakeholders and developers to deliver user-centered and business-driven solutions.
- Design System at Scale: designed and scaled a system across 6+ platforms, reducing development time by 2x.
- Data-Heavy Products: improved UX for ZNO and Vstup through data visualization and structured information architecture.
- High-Load UX: optimized user flows during peak periods (exam results, admissions), reducing time to key actions.
- Accessibility: enhanced WCAG compliance and cross-platform usability for millions of users.
- User Research: conducted behavior analysis, reducing cognitive load and improving navigation clarity.
COMPANIES & PROJECTS
10+ products trusted me
BACKGROUND
Education & Courses
Education
2020 — 2022
MA in Practical Psychology
National Pedagogical Dragomanov University, Kyiv
2014 — 2020
MA in Engineering
National University of Food Technologies, Kyiv
Courses & Certifications
2025 — 2026
Product Design
Designer BOOST
2025 — 2025
Mentor
UNICEF, GPE, Teach for Ukraine, Osvitny Sup
2021 — 2021
Web Design
WayUP
2021 — 2021
Frontend Development
WayUP
2021 — 2021
HTML/CSS
GoIT