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EXPERIENCE

Five years of shipping products

A journey through companies, projects, and roles that shaped my approach to design.

5+Years of experience
50+Projects delivered
29%LTV increase
34%Faster design handoff
2M+Monthly users (Osvita)

ROLES

Experience

2024 — now
Product Designer
Defence Ukraine, Specprom, Combatant · E-commerce & Defence-tech
E-commerceDefence-techDesign Systems
  • LTV Growth: increased lifetime value by 29% through redesign of core user flows and improved UX strategy.
  • Conversion Optimization: improved CR by optimizing checkout flow, UI clarity, and decision-making patterns.
  • Design Systems: designed and implemented a scalable design system, improving development speed and UI consistency.
  • Accessibility: enhanced usability for diverse audiences, including low-connectivity environments.
  • Performance: optimized product UX with focus on fast and frictionless purchasing experience.
2023 — 2026
Product Designer
LumiNap, Cleaner App, Night Clock, Relax Sounds · Mobile Apps
MobileWellnessEdTechMVP
  • MVP Launches: designed and launched 5 MVP mobile applications across Wellness, EdTech, and Utility domains.
  • End-to-End Design: led full-cycle product design — discovery, research, ideation, UX flows, UI, prototyping, and handoff.
  • Monetization: improved onboarding and revenue by designing high-converting onboarding & paywall flows.
  • Product Research: conducted competitor analysis and user research, shaping product positioning and feature strategy.
  • Cross-functional Work: collaborated with stakeholders and developers to deliver user-centered and business-driven solutions.
2021 — 2024
UI/UX Designer
Osvita.ua ecosystem · 2M+ monthly users
EdTechDesign SystemsHigh-loadAccessibility
  • Design System at Scale: designed and scaled a system across 6+ platforms, reducing development time by 2x.
  • Data-Heavy Products: improved UX for ZNO and Vstup through data visualization and structured information architecture.
  • High-Load UX: optimized user flows during peak periods (exam results, admissions), reducing time to key actions.
  • Accessibility: enhanced WCAG compliance and cross-platform usability for millions of users.
  • User Research: conducted behavior analysis, reducing cognitive load and improving navigation clarity.

COMPANIES & PROJECTS

10+ products trusted me

defence
renessans
patriot
specprom
combatant
osvita
busman
logix
financial
royal

BACKGROUND

Education & Courses

Education

2020 — 2022
MA in Practical Psychology
National Pedagogical Dragomanov University, Kyiv
2014 — 2020
MA in Engineering
National University of Food Technologies, Kyiv

Courses & Certifications

2025 — 2026
Product Design
Designer BOOST
2025 — 2025
Mentor
UNICEF, GPE, Teach for Ukraine, Osvitny Sup
2021 — 2021
Web Design
WayUP
2021 — 2021
Frontend Development
WayUP
2021 — 2021
HTML/CSS
GoIT

Blog

Thoughts on product design, design systems and shipping faster.

GrowthUX

How I lifted LTV by 29% with a checkout redesign

A walkthrough of the research, hypotheses and design decisions behind a checkout redesign that moved real business metrics.

Design SystemProcess

Building a design system in 30 days

A pragmatic approach to launching a design system without slowing the team down — what to build first, what to skip.

Got a project in mind?

I'm open to product design roles and selected freelance projects. The fastest way to reach me is email or LinkedIn.

Say hello
Experience — Vladyslav Kovalchuk