- Increased LTV by 29% through redesign of core user flows and improved UX strategy.
- Improved conversion rate by optimizing checkout flow, UI clarity and decision-making patterns.
- Built a scalable design system from scratch, reducing design-to-development handoff time by 40%.
- Enhanced accessibility and usability for diverse audiences, including low-connectivity environments.
- Collaborated closely with SEO and marketing teams to ensure 100% alignment with business goals.
How I lifted LTV by 29% with a checkout redesign
A walkthrough of the research, hypotheses and design decisions behind a checkout redesign that moved real business metrics.