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SELECTED WORK

Cases

Six projects across e-commerce, defence-tech, wellness, and mobile. Each one taught me something I didn't know before.

LumiNap app preview

LumiNap — Storyteller Puzzles

End-to-end UX/UI: 15+ user flows, custom design system & micro-interactions. Optimized UX & retention.

EdtechMobile AppB2C
Sleep Sounds — Relax & ASMR

Sleep Sounds — Relax & ASMR

Designed a Sleep Sounds & ASMR app focused on relaxation, sleep onboarding, and wellbeing UX.

WellbeingMobile AppB2C
Cleaner app preview

Cleaner — iOS Utility App

Designed a B2C iOS cleaner app focused on onboarding, paywall UX, and retention.

UtilityMobile AppB2C
Night Clock app preview

Night Clock: Talking Alarm

Designed a customizable analog/digital bedside clock app with a talking alarm, theme customization, and a UI built for nighttime use.

UtilityAndroidB2C

Blog

Thoughts on product design, design systems and shipping faster.

GrowthUX

How I lifted LTV by 29% with a checkout redesign

A walkthrough of the research, hypotheses and design decisions behind a checkout redesign that moved real business metrics.

Read more →◎ 142
Design SystemProcess

Building a design system in 30 days

A pragmatic approach to launching a design system without slowing the team down — what to build first, what to skip.

Read more →◎ 87

Got a project in mind?

I'm open to product design roles and selected freelance projects. The fastest way to reach me is email or LinkedIn.

Say hello
Cases — Vladyslav Kovalchuk