How I lifted LTV by 29% with a checkout redesign
A walkthrough of the research, hypotheses and design decisions behind a checkout redesign that moved real business metrics.
SELECTED WORK
Six projects across e-commerce, defence-tech, wellness, and mobile. Each one taught me something I didn't know before.
Thoughts on product design, design systems and shipping faster.
A walkthrough of the research, hypotheses and design decisions behind a checkout redesign that moved real business metrics.
A pragmatic approach to launching a design system without slowing the team down — what to build first, what to skip.